How to Create, Download, and Publish an Ad

After selecting "Create Ad" from the Create page, selecting "Create Ad" from your store, or selecting an Ad from My Ads, you'll land on the Ad Preview page. This is where you finalize your Ad and assets before scheduling or downloading your Ad assets.

Review and Finalize Your Ad

The Preview page is where you finalize your Shout before scheduling or publishing. This is Step 2 of 3 in the Create an Ad process.

The Interface

1. Aspect Ratio Switcher Social platforms are organized by aspect ratio. Click the different aspect ratio buttons to see the different views. Make sure you edit the zoom and cropping of your assets for each aspect ratio to ensure you are publishing what you want. We call this view window the Asset Preview.
2. Zoom Zoom in/out on your image. Drag the image to rearrange or crop.
3. + The "+" icon in the top right of the Asset Preview adds assets. Clicking it will open the Upload Box. You can upload new images by selecting them from your computer or Asset Library. You can also drag new assets onto the Upload Box. Once an asset has been added to your Shout, it is also added to your Asset Library. If you want to change your main Ad image, delete the current one and add a new one. You only need one image for your Ad.
4. Trash The Trash button will delete the asset from your Ad. If the Shout has not been saved or published, and the asset is not used in any other Shouts, it will also delete it from your Asset Library.
5. Text Fields: Based on the individual platform capabillities, we combine the fields to properly format your posts.
   Ad Title: Ad title is the name of your Ad. This is only used internally, and is the title you will see your Ad displayed in the My Ads section.
   Ad Headline: The headline of your Ad publishes as the post title on some platforms. On other platforms, it is folded into the post body. This is only used if you decide to schedule/publish your Ads.
   Post Copy: Post copy is the main caption or post text. This is the text that will be displayed on the social platform. Use Shift+Enter to add line breaks. Remember to include a Call to Action (CTA). Shorter posts are generally better; targeting 150-300 characters total for most posts. The Post Copy will be the same for all platforms (length permitting). There is a helpful character counter that includes Ad Title, Ad Copy, and Brand URL. This is only used if you decide to schedule/publish your Ads.
   Ad Copy: Ad Copy is the main mesage of your Ad. Use Shift+Enter to add line breaks. We strongly recommend keeping your Ad copy short and sweet, and no more than 3 lines. Your Ad Copy will be dynamically sized based on how much text you enter, so the fewer characters you use, the larger your message will be.
6. Top Bar Settings This section styles the Ad Copy for your Ad. Choose your font, set your text color, pick your alignment, and decide whether you want a background color for the top bar. The bar and text are dynamically sized, and will adjust to the text you enter.
7. Bottom Bar Settings This section is the branding and CTA section for your Ad. Choose your CTA message, the text color of the CTA and button color. You may also set a background color for the bottom bar. The CTA button will not actually function as a button, it is simply a visual element meant to entice the user to click the link.
8. Logo Settings Upload your logo from your computer or select one from your Asset Library. You can also choose the alignment of the logo. If the logo is aligned left, the CTA button will appear on the right, and vice versa. If you want to replace or switch your logo, you can just upload the new logo and the old one will automatically be deleted.
9. Schedule & Download For Ads, you are given 3 options of actions.
   Schedule This will schedule your Ad to publish to your connected social accounts. You will be taken to the Schedule Selector page to select the platforms and date/time.
   Download This will download a ZIP of your Ad assets. This is incredibly helpful if you are purchasing paid social Ads on different platforms. Unfortunately, we cannot set up your paid ads, as none of the platforms have opened that functionality to third parties.
   Schedule & Download This will download a ZIP of your Ad assets AND schedule your Ad to publish to your connected social accounts and download a ZIP of your Ad assets. You will be taken to the Schedule Selector page to select the platforms and date/time.